IT:s cold Black Magic - Bar Italia Forum

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Posted by Barcroft
Black Magic - one of my Favourite Jarvis songs - is the song accompanying the new TV and for 'IT: Welcome to Derry'.

To mitigate the risk of this being one of those threads with an interesting fact but no further discussion.... what other Jarvis / Pulp songs have featured in commercials?

 

 

 
 
 
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Posted by JohnWayne
Have you got a link? Is it definitely Jarvis or could it be Crimson and Clover that it reworks?
 

 
 
 
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Posted by Barcroft
I was in the pub, it was on Sky Sports. It sounded very much like the Jarvis version, and have just listened to the C&C version and am 80% certain it's the JC version (after four Guinness, that one might describe as... Black Magic).

I can't find it now anywhere now, so we may need to wait for someone else to catch and record it to confirm.

 

 
 
 
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Posted by inspirit
I heard the ad as Jarvis too, but yes, hadn't thought of Crimson & Clover. Will listen out for it again.

 

 
 
 
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Posted by SarahAWilson
I was quite surprised that Disco 2000 turned up in an Easyjet commercial but I think I read somewhere that Jackson Banks pilots for them so there is that.
 

 
 
 
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Posted by Frisko2000
That's depressing. Didn't they sue Coke over the use of Sunrise and turn down a million pounds?
 

 
 
 
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Posted by Ian
Not quite. According to this article, they turned down £100,000 and the music that was used was different enough to avoid action. I have just watched some 2001 Coca Cola adverts on YouTube and none of them had a soundtrack that was anything like "Sunrise".

That said, Super Furry Animals apparently turned down "A seven figure sum" from Coca Cola in 2003. I'm not sure how reliable these articles are. 

Oh, there is always this (from 1:45 onwards):

-- Edited by Ian on Tuesday 28th of October 2025 05:30:29 PM
 

 
 
 
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Posted by Frisko2000
Thanks for that, I'm prone to exaggeration ha:)

A Sunrise soundalike is a pretty obscure choice for a multinational brand. Although Tom Waits had to sue Chester Cheetah.
 

 
 
 
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